Bryan Mavrow

Chief Brand Innovation Officer

A senior integrated marketing leader with two decades of experience, Bryan Mavrow oversees First West’s overall brand management, community investment department, and First West Foundation. He also leads the business intelligence group, and recently launched the First West Member Innovation Lab focused on creating good things for the credit union’s members.

Bryan cut his marketing teeth with Rogers in the early days of cell phones, claiming to have owned one of the first Motorola ‘brick’ phones. As an online marketing pioneer, Bryan helped grow one of Canada's most successful internet service companies in the dot-com days that created the online channels for companies like Telus, SC Johnson, Kraft, and Colliers. His digital marketing experience broadened as the digital architect for guest-centred experiences on Intrawest’s 14 e-commerce resort sites including Over the past decade he’s worked as vice-president marketing at 1-800-GOT-JUNK? and vice-president/general manager of Hot Tomali Communications where under his leadership, Hot Tomali was chosen as International Small Agency of the Year by AD AGE.

Bryan attended the University of British Columbia and BCIT, and is the on-call eMarketing instructor for the Canadian Marketing Association. He also serves on BCIT’s marketing programs advisory committee and has taught a number of continuing studies courses at the institution.

Featured Posts

May 26, 2015

First West Credit Union has introduced Dashband™, the first wearable payment accessory in North America to use Visa payWave® technology. Dashband™ allows wearers to pay for purchases with the ease and security of contactless payment technology, eliminating the need to swipe, insert, sign or enter PIN numbers.

First West is unveiling the band in a limited release as it explores ways to bring innovative banking solutions to its membership and the marketplace.

June 3, 2013

Pointers for grounding innovation efforts in your organization

When I joined First West two years ago, I knew right away I was signing up for something innovative in and of itself. First West’s stay local, work big, achieve more model means that it has three unique retail brands nested within a non-consumer-facing parent brand. Not unusual in the business world, but certainly unique in the more staid and traditional credit union system.

May 28, 2013

It seems everyone and their dog is innovating these days. But do the claims lack teeth—and does it matter in financial services?

When one thinks innovation, traditional industries like financial services aren’t the first to come to mind. That’s often reserved for technology-based business or manufacturing. But as of late, the marketplace is seeing more and more claims of innovation—and from all corners, major financial players and credit unions...

November 26, 2011

If you’re as gripped by your work as Bryan Mavrow, you don’t need caffeine. It’s 7 a.m. and after a decaf French press, First West’s senior vice-president of marketing is already at it, overseeing both the Valley First and Envision Financial regional marketing teams. His excitement, though intellectual, is palpable and it’s a constant throughout his career.

“I just love what I do. I don’t think the day ends,” says Bryan. “The line...