JOURNALISTIC STYLE GUIDELINES
Guidelines for media
Preferred terms and common misuses when referencing First West divisional brands
Envision Financial
Do:
· First mention: Envision Financial, a division of First West Credit Union
· Consecutive mentions: Envision Financial
Don’t:
· First mention: Envision Financial
· Envision Financial Credit Union
· Envision
· Envision Credit Union
Valley First
Do:
· First mention: Valley First, a division of First West Credit Union
· Consecutive mentions: Valley First
Don’t:
· First mention: Valley First
· Valley First Credit Union
· VFCU
Island Savings
Do:
· First mention: Island Savings, a division of First West Credit Union
· Consecutive mentions: Island Savings
Don’t:
· First mention: Island Savings
· Island Savings Credit Union
· ISCU
Enderby & District Financial
Do:
· First mention: Enderby & District Financial, a division of First West Credit Union
· Consecutive mentions: Enderby & District Financial
Don’t:
· First mention: Enderby & District Financial
· Enderby Credit Union
· Enderby & District Credit Union
· Enderby Financial
· Enderby Financial Credit Union