First Reads 1.2

We’re sharing some of the best, current content on the web that resonate with the things we believe and our journey to do financial services differently—and have significance for you, your credit union or business. The views expressed don’t necessarily reflect official First West positions, but we value the facts and thought leadership nonetheless.

Caring about your customers only when you have to
Simon Sinek’s Re:Focus blog
How do you really see your customers? It affects your customers’ experience. Author and researcher Simon Sinek talks about the connection between how you perceive your customers and the experience you provide. Read the full post >>

Do you have a people strategy?
Seth Godin’s blog
In this unbelievably quick read, entrepreneur, thought leader and marketing pundit Seth Godin questions commonplace business strategy assumptions and shares what you need to get started on the right foot. Read the full post >>

If your customers ask for more choice, don’t listen
Harvard Business Review network blog
In this second part of a three-part series on the findings of a new Corporate Executive Board study, the researchers claim that cognitive overload is changing the way people purchase—and why it matters to your business and brand. Forward-thinking companies are finding ways to help consumers navigate a marketplace overloaded with options. Read the full post >>

Read part 1 >>

See previous First Reads

• First Reads 1.1