post archives

April 24, 2012

While we take great pride in our past achievements, Valley First entered 2011 challenging ourselves to be even better. We wanted to better meet the needs of First West members at our branches, make our services more accessible and improve our efficiency so we could spend more time with members and clients. I’m proud to say we were better.

For example, take the way in which we recognized the need for greater accessibility to financial expertise and advice by introducing...

April 19, 2012

A number of observers have pointed out that Apple’s resurgence under Steve Jobs is due in part to core beliefs that he infused into the company culture. In a recent blog post, Fast Company’s Bill Taylor stressed the importance of what an organization believes—corporate credos, if you will—over and above its products. Taylor sees a strong correlation between high...

April 18, 2012

Nothing beats a good novel or a well-developed storyline on the big screen—particularly those epic tales where the future of a people, country, or even the world hangs in the balance. What I love about these stories isn’t just the unexpected plot twists, rebel leaders or underdog victors—it’s the journey. It’s how the characters persevere, sacrifice and understand a deeper purpose that moves them towards a goal.

I’m drawn to stories where...

April 18, 2012

Never underestimate the possibilities that can be achieved by a group of people driven by a common vision to see real-life change happen. 2011 was a break through year for our organization with substantial member growth, increased member loyalty and a demonstrated commitment, like never before, to create exceptional experiences for our members at each interaction with us.

Standing strong in the storm
In these extraordinary economic times, being able to...

April 17, 2012

Download your copy of First West’s 2011 annual report.

The report includes detailed financial results and management discussion and analysis for 2011. Also, hear from board chair Shawn Neumann and CEO Launi Skinner on the direction of the credit union and some retrospective remarks.

2011 Reports from our regions are also available—download yours for results and perspectives from regional presidents...

April 13, 2012

The late Steve Jobs was notorious for his unwillingness to use market research to find out what customers wanted. His stance was that customers couldn’t really tell you exactly what they wanted—at least without reference to some existing product. Jobs felt intuition as a guiding force was superior to intellect.

It’s hard to argue Jobs’ belief in the face of Apple’s meteoric resurgence. But what do you do when you don’t have that extraordinary gut...